Collections
Info
In addition to the previous Media cards we also have some special or “Automated” cards as part of Collections.
The automated media cards are used as part of collections and are able to automatically pull merchant content from that collection into the Cards.
These will be needed for the recommendation to be able to automate building its own collections based off user data, without requiring marketing to add assets to the CMS.
Structure
Media with merchant logos
Media with inline merchants
Feed Display
Collection within featured Carosel
Collection with inline merchants (great for automated content)
Collection card with details
Collection of collections
Collection with product/merchant carosel
Collection with brand focus
Collection Pages
Basic List
List with cards
Custom Collection
Details
- Collections should include a share icon
- Collections can have a “sticky footer” which can include things like Share or for a single merchant “Shop now”
- We could show a “Next collection” when a user scrolls to the bottom to keep them engaged if there are more simmlar collections available
- Collections should feel more like blog posts than groups of products
- Great hero images will be key for building emotion and personality around collections
- Ability for a merchant/brand to sponsor a collection, where they feature in more detail, with other merchants/products shown below
