In Store

Customer Pain Point #1

“I don’t think about using Ebates for everyday in-store shopping.”

Anne doesn’t think about using Ebates for everyday In-Store shopping because:

  • She doesn’t know anything about Ebates In-Store.
  • There aren’t enough “everyday” merchants that are relevant to her.
  • She doesn’t want to take the extra step to activate an offer before making a purchase.

What if we...

Added more “everyday” merchants to increase the likelihood of daily app use.

Automatically enabled In-Store Cash Back offers for a seamless shopping experience.

Sent relevant and time-sensitive push notifications to engage Ebates users.

Customer Pain Point #2

“It’s difficult to find and use In-Store deals.”

It’s difficult for Rachel to find and use In-Store deals because:

  • She can’t search for specific In-Store offers or narrow down her search by location/category.
  • She has to use other apps to gather information about store hours and location.
  • The first few In-Store offers are not relevant to her; she don’t feel compelled to scroll any further.

What if we...

Added a “Maps” feature to help users find merchants in their neighborhood.

We could:

Use context to display relevant information

Show distance / walking time

Filter to most relevant offers

Map is great for visual context (direction, distance)

“Peek” to get more details about merchants

What if we...

Added search and filter capabilities, and curated In-Store collections for a better shopping experience.

We could:

Smart groupings of store/merchant type

Relevent and browsable feed

Quick access to filters & map view

Show distance and relevence

What if we...

Made Ebates the go-to app for local discovery by adding useful information

Such as:

Address

Store hours

Customer ratings

Category

Link with partners like Lyft & Doordash