Beyond Cash Back
Product price tracking
With all our extension data we have great insights into product prices, current and previous.
We can use this data to provide more value to users in the form of product trust indicators.
Things like ‘there’s a better price over here’ or ‘this is a good deal’ can be a really compelling reason to use Ebates and trust that they will tell me when I can stop the ‘hunt for the best deal’
There are a lot of competitors in this space already but still an opportunity for Ebates to add more value to users and reduce the need to combine Ebates with price watch / comparison tools like Wikibuy
Effortless checkout - In-app browser
Using the Ebates browser allows for a better native merchant user experience:
Auto-apply Ebates cookie
Prefilled checkout fields
Auto apply coupons
Favorite products across merchants for quick price comparison
Shop with out-of-network merchants and get notified about better prices at in-network merchants
Integration with your everyday life
Closed the loop by re-engaging with users post-purchase and added value by following up with surveys and review requests.
People have been shopping online for a long time, and created shopping habits.
It’s hard to change habits directly so perhaps it’s a better approach to work within the sites and habits consumers are have and use.
Services like Button allow Ebates to integrate into third party sites like FourSquare and Yelp, who sit at the top of the discovery funnel.
It will position Ebates as an shopping influencer, building brand awareness and traffic
Loyalty programs
“Millennials are more likely to stay loyal to a brand because of loyalty rewards than any other generation.” Source: Yes MarketingConsumers know and love loyalty programs. They’ve been around for a long time and we’re all use to them.
They’re successful because they a win-win for merchants and consumers
For merchants long term loyalty, and removing competition outweighs any free items
And on the consumer front, gamification drives engagement and they get free things for doing the same shopping they were going to anyway.
For Ebates, loyalty programs offer rewards beyond cash back, more ‘everyday, everywhere’ usage and more opportunities to engage users
Other ways to spend Cash Back
“81% of Millennials expect companies to make a public commitment to charitable causes” source: Horizon MediaSeparate ourselves from competitors and target key audiences by allowing users to spend their Cash Back in different ways.
We focused a lot our thinking on millenials, as a key target opportunity to expand the Ebates business and the number 1 driver of mobile commerce
One of the motivators for their spending and loyalty with particular brands, is socially responsibility
So while we may want to keep users shopping from a revenue perspective offering socially conscious ways to spend could open up new opportunities within key audiences that well outweigh any loses.
